So how much rank is good and how much is bad?

Basically, the higher your page rank is, the more the search engines will favor the text on your site when people search them for those words. (It's actually a lot more than just that but for the purposes of this example, it's close enough). Obviously, you should have as high a page rank on your site as possible with 10 being the highest you get. Generally, anything above a 3 or a 4 is considered good. A page rank above 6 is very good and 7 or 8 is exceptional.

It is important to understand that page rank is NOT linear but logarithmic. (Actually only Google knows the real formula as it is a closely guarded secret). It works something like this:

Page Rank Actual ranking
Unranked No one has ever heard of you.
All sites begin here
1 very low
2 very low
3 low in top 100,000,000
4 moderate in top 10,000,000
5 In the top 1,000,000
6 In the top 100,000
7 In the top 10,000
8 In the top 1,000
9 In the top 100
10 One of the top 10 sites period!

From the above, you can see that there is a vast difference between page rank 3 and 4 or between 4 and 5. As your site moves up in rank, so the competition becomes more fierce. For example, if you have a page rank of 6 you may be one of the top 100,000 sites. To get to a rank of 7, you need to be one of the top 10,000 sites. To have a page rank of 8 would mean you are one of the top 1,000 sites (in the whole world remember) - a huge difference.

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